Hoopla, an eclectic children’s store in Decatur, started as a friendship. Sabrina Lilly and Linda Beckstein crossed paths as fellow “retailers” in the corporate world. Jobs changed but the friendship grew over time with lots of cups of coffee, dreaming of having their own store. Finally, as any seed that is planted and nurtured, it sprouted into a brick and mortar store with “fun stuff for kids”. Books, puzzles, retro toys and children’s apparel, shoes and accessories all come together to create a store for shopping and playing.

“It was really important for us to have a place that people could not only shop in but also have fun in” Sabrina and Linda agree.

They have added additional services like monogramming and gift registry to help meet the needs of their customers. Party favors and stocking stuffers are a natural with their large selection of “bin” candy and toys.

The Decatur area has been a great community to start a business in and is a great place to spend the afternoon browsing the shops and restaurants. So Sabrina and Linda invite you to come shop and play!